Amcal pharmacy today announced details of its new brand campaign, which includes a focus on supporting women’s health and a new charity partner supporting families suffering domestic or family violence.

We’re thrilled to share Amcal’s new brand signature – ‘Amcal. For You. For Life.’ which recognises that Amcal serves all generations of customers with its trusted care and professional help, from babies to the elderly.

“The new campaign highlights Amcal’s strong heritage in Australia, supporting communities with trusted pharmacists’ advice through more than 85 years. Amcal has been consistently seen as one of the most trusted Australian pharmacy brands and was recently awarded Canstar Blue’s Most Satisfied Customers Award for 2024. We are proud to highlight Amcal’s consumer strengths and how it will continue to help every generation in communities across Australia,’’ said Sigma Healthcare CEO & Managing Director Vikesh Ramsunder.

For You. Women’s Health Magazine

To support the campaign, we are also delighted to launch ‘For You. Women’s Health magazine’ which not only features great product offers but helpful and practical women’s health advice from our skilled pharmacists and other healthcare professionals.

New charity partner  – RizeUp Australia

In addition, Amcal announced a new charity partner, RizeUp Australia, an independent not-for-profit dedicated to breaking the cycle of violence by mobilising communities to support people in crisis. Through our collective action, we will support RizeUp as they continue to deliver their much-needed practical support and resources to rebuild lives.

“RizeUp Australia thanks Amcal for its support and we are delighted by this new sponsorship. The awareness this will bring to our organisation and the importance of recognising domestic and family violence will be enormous. RizeUp relies heavily upon the generosity and partnership of corporate Australia to provide our critical, life-changing work. This partnership will be instrumental in driving our impact further.’’ said Nicolle Edwards, Founder and CEO of RizeUp.

“At RizeUp, we know that true change happens when we stand together. Now, the thousands of customers who enter  an Amcal pharmacy each day will have the opportunity to learn more about RizeUp and to donate if they wish,” she said.

Private and exclusive label products coming soon

In addition, Amcal has released more details to its franchise partner pharmacies of the roll-out of its new private and exclusive label products which consumers will begin seeing on shelves across the coming months. This includes a range of new products from skin care to natural medicines under the Guardian brand, a trusted name which has been synonymous with Sigma Healthcare for almost 30 years.

‘We are excited to bring around 200 new private and exclusive label products progressively into Amcal stores in the coming months, offering great value to consumers at this time, but also high-quality products which everyone associates with Amcal pharmacies,’’ said Mr Ramsunder.

There will be exciting new and affordable beauty products also available under its Skin Theory and Beauty Theory ranges.

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