Now in its third year, Amcal Pharmacy today announces it has teamed up for another term with Supercars driver and fan favourite, Jack Perkins, to front a new campaign designed to destigmatise diabetes, encourage greater awareness, and drive for early detection of the condition.
The social media led campaign will see Perkins continue his #mydiabetesjourney by offering tips and tricks to help guide his community, many of whom are personally affected by diabetes, to show how the condition doesn’t have to slow you down. The campaign will be supported with content amplification from Jack and Amcal – with all advice housed on the curated Drive For Detection Landing Page: https://www.amcal.com.au/drive-for-diabetes-detection-2020
Head of Amcal, Kurt O’Brien, says Amcal is delighted to continue a successful and growing partnership with Jack to help support those living with diabetes.
“More than half a million Australians currently live with diabetes*, and it’s a condition which still holds some misguided attitudes and misconceptions among those not directly affected,” said Mr O’Brien.
“On and off the track, Jack is a Supercars driver who also lives with Type 1 diabetes which makes him the perfect brand partner to help us to break down common myths relating to the condition, and to help drive our commitment for greater awareness and understanding of diabetes.
“By leaning on Jack’s authentic and fresh perspective, we’ll be working together to break down common misconceptions and to help make a tangible difference in the lives of those who live with diabetes.
“The Drive for Diabetes Detection hub will house a rich library of information, advice, and tips and tricks to ensure as a brand, we too are helping to break down these barriers and driving for early detection and relevant screening for those potentially at risk,” concluded Mr O’Brien,
Diabetes awareness advocate and brand partner, Jack Perkins, says he was delighted to team up with Amcal once again and promote inclusivity, while promoting those who may be at-risk for relevant consultation and screenings.
“2020 marks my third year with Amcal, continuing to build on our success and raising awareness for this condition, both among new and existing sufferers,” said Mr Perkins.
“While most people know me from Racing Supercars, this year’s partnership with Amcal will see me driving for greater awareness and understanding for what it means to live with diabetes.
“Amcal and I have a shared ambition to destigmatise the condition and show that it doesn’t have to slow you down, while also ensuring we’re helping to support and drive early detection for those at risk or unknowingly living with the condition.
“Most importantly, though, it’s about connecting us all within the community through greater compassion and understanding – and I look forward to sharing my personal advice, tips and tricks on my social channels and on the Amcal Drive for Diabetes Detection content hub,” concluded Mr Perkins.
To help detect those who may be at risk of developing diabetes, and to support those who live with the condition, Mr O’Brien is encouraging Australians to seek relevant health advice.
“Our pharmacists are trained to provide a Type 2 Diabetes risk assessment which helps to identify individuals at risk and advise them on the support available to help them better manage their condition – often working in conjunction with GPs and other healthcare professionals,” he said.
For more information on Amcal’s Diabetes Risk Assessment service, please visit: https://www.amcal.com.au/diabetes-service or to check out the Drive For Diabetes Detection landing page, please visit https://www.amcal.com.au/drive-for-diabetes-detection-2020
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